About Elena


Hi, I am Elena, welcome to my blog!

Here you will find posts about ethical fashion, sustainable living and tips on how to lead a more eco-friendly life.
I am lucky enough to live on a farm near London but I was born and raised in Athens. Since I moved to the UK thirteen years ago, I became a personal stylist and learned at first hand about the harmful aspects of the fashion and beauty industry.

To share my interest in sustainable living and my journey to a less impactful lifestyle I created this Blog as a platform for promoting an alternative approach to our fast-paced, consumerism-based living.

My posts will focus mainly on:

Sustainable Living and ways we can reduce our impact on the environment by using less natural resources and supporting the circular economy business models.

Sustainable Fashion by raising awareness about the negative effects of fast fashion causes on the planet and its resources, tips on how to extend the life of our clothes and promoting ethical fashion brands that are transparent about who made their clothes.

I will also share interesting Events, People and Technology news that I think are exciting and innovating.

Over the past five years, I’ve built a successful personal styling business offering Wardrobe Detox Services helping local women to streamline their wardrobe and re-discover their clothes.

I am a current member of FIPI (Federation of Image Professionals International) a professional organisation setting the high standards for the Image and Style industry. FIPI’s members specialise in Image Consultancy, Personal Styling, Personal and Corporate Branding, Communications and Image Coaching. I have also been the organisation’s Events Director from 2015 to 2017.

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To help prevent textile pollution I regularly host the  WALK IN WARDROBE™ Surrey events, a unique pop-up clothes shop/swap that gives preloved garments a second chance and helps to raise awareness for slow fashion in a very practical and fun way.

Please feel free to email your questions or comments  elena@elenadaniilidou.com
Follow me on social media:
Twitter: elenadaniilidou
FB:  imagenstyle
Instagram: @elenadaniildou
Linkedin: elenadaniilidou

Together we can take the time to educate ourselves to become more conscious and conscientious about our lifestyle choices.

This Blog may include affiliate links which pay me when you click through and purchase an item. Not all the links are affiliate. I only promote products and services that I genuinely believe are of good quality and are ethically or/and sustainably made. Sponsored posts and posts with affiliate links will be marked as such.

Blog Privacy Policy:
I do not share personal information with third-parties nor do I store information I collect about your visit to this blog for use other than to analyze content performance through the use of cookies, which you can turn off at anytime by modifying your Internet browser’s settings. I am not responsible for the republishing of the content found on this blog on other Web sites or media without my permission. This privacy policy is subject to change without notice.

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