From inner tube wallets, handbags and necklaces to construction net wash bags, Paguro products incorporate a wide range of reclaimed, recycled and repurposed materials. Meet Yen Goo, the creator of paguroupcycle.com

Innovative, imaginative, practical, beautiful and eco-friendly are just a few of the qualities Paguro Upcycle products have to offer to the conscious consumer. Yen Goo, the brains behind Paguro Upcycle, brings together and showcases for us a collection of the world’s finest upcycled products, focusing on quality craftsmanship and contemporary design. Yen and her team collaborate with producers and designers who share their desire to create positive social and environmental change.

I talked with Yen about Paguro, the inner tube products that look and feel like leather and why we should choose upcycled/recycled products.

How did you come up with the idea of Paguroupcycle?

“I was always interested in fashion, but I had become disillusioned with what I saw on the high street. Copious chain stores offering fast fashion and a throwaway culture to match. I found it hard to find many stores that offered products that were unique, individual and good quality.
During my sabbatical, I came across a designer whilst travelling in South East Asia whose mission was to create ethical bags and accessories using repurposed and recycled materials. What made these products so special to me was the imaginative way in which the materials had been reinvented and the positive impact that their creation was having on the local community.
I also noticed that many craftspeople lacked direction in promoting their products and making the products contemporary and appealing to the Western market and that’s how Paguro Upcycle was born! 

Through Paguro, I aim to showcase the quality of their craftsmanship and the individuality of their designs to a wider audience.  I like to see Paguro used as a platform that tells the story of the designers, supports their environmental or social vision and guides them in developing appealing and contemporary products.”

Why should we choose upcycled/recycled products?

“We appreciate that it would be far easier to create something out of new materials, but it requests far more creativity and skill to create great upcycled products that don’t appear in the first instance to be made from recycled materials.

Not only does the use of reclaimed materials have environmental benefits, but our designer/makers thrive on the challenge of using these more difficult materials in desirable and elegant ways. There is far too much fast fashion in the market and it is important that we pay greater respect to the world’s natural resources.” 

How important to the success of the brand are the artisans, the designers and your team?

“The designer/makers are the key people in the whole concept of Paguro Upcycle. Without their passion, creativity and the quality of their craftsmanship, we wouldn’t have the impressive product range that we have today. They share our vision for producing high-quality products and finish each item to the highest standards. Together we hope to change the perspective of some consumers that upcycled and ethical products are inferior in quality.”

What challenges you face with regards to the consumers and the demand?

“Some consumers struggle with the pricing of the products. They instinctively think that products made from recycled products should be cheaper than equivalent products made from new materials.

Whilst the raw material itself may be inexpensive, the products are handmade to a high standard which requires time and a considerable level of skill and energy. Whilst we endeavour to make the products as affordable as possible, it is essential to us that the designer/makers are paid a fair price for their craftsmanship.”

Where do you see Paguro Upcycle in the future?

“We are aiming to get our products into more well-known galleries, museums and also independent stores in the UK and around the World. We would like our website to be a platform that is widely known as the home of quality upcycled products and the first stop for consumers when looking for quality upcycled, fashion accessories.” 


You can find more about Paguro Upcycle on their website: paguroupcycle.com 
On social media: Facebook, Instagram, Pinterest and Twitter @paguroupcycle

Stockists:  https://paguroupcycle.com/our-stockists/
Finally, you can check out their upcoming events page for an event near you: https://paguroupcycle.com/category/events/

 

 

 

 

Advertisements

Borrow jewellery, refresh your look and only buy what you love! Meet Tamsin Ivy Gordon the founder of Glitzbox who is shaking up the way you discover and buy jewellery

I am very excited to feature the amazing female entrepreneur Tamsin Ivy Gordon and her innovative business, Glitzbox!

Glitzbox is the UK’s first jewellery rental subscription set to revolutionise the way women buy and discover jewellery. The idea is based on the business model of “access economy” a type of business built on the sharing of resources. More popularly known as the sharing economy, the access economy suggests that “access” to goods and services may be more desirable than “ownership” of them. The result, in theory, is a lower environmental and cultural burden through mass consumption.

Glitzbox is all about giving the customers a choice! They can borrow and wear the items for a month which they can then return for someone else to enjoy (prepaid return slips included in the box). Alternatively, they can buy anything they love using the Glitzcredit discount.

I talked to Tamsin Ivy about her business, why renting jewellery can be the answer to fast fashion and the challenges she faces along the way.

What prompt you to create glitzbox?

“I created Glitzbox as a way to connect the offline and online experience of buying jewellery. I felt there were so many talented up-and-coming designers out there, but that customers were struggling to find them online. When they did find pieces they liked they were unsure about ordering higher priced items without seeing them first in person and then ended up going for established brands they trusted. Unfortunately, emerging designers don’t often have a retail space where you can go in and try pieces on so this was also a barrier to discovering these designers.”

Why renting jewellery?

“I believe that in the fast-fashion world we live in we are expected to regularly update our style and wardrobe. Newness is pushed on us from every angle and it can be not only expensive to keep up but also really wasteful. I too enjoy the excitement of trialling new trends and the novelty of wearing a new piece of jewellery or pair of shoes. So I wanted to offer that but in a more sustainable way. Jewellery is the perfect item to join the access economy because the pieces we use are long lasting and durable so can be worn again and again without ruining. It’s like modern vintage jewellery. Quality pieces are meant to last so you can enjoy them for a month and then send them back for someone else to enjoy. You don’t pay the full value of the item so you save money but still get new pieces to wear all the time. I hope it will encourage people to invest in pieces that they truly love and simply rent the rest! I also think that is the direction lots of industries have gone in (music, movies, clothing etc) and many others will follow!”

How important for the success of the brand are the artisans and the designers you work with?

I have worked with about 20 different designers since starting Glitzbox and it’s been such an exciting experience sharing the concept with the industry and trying to make a service that positively impacts their business. So far all the brands I’ve worked with have been founded by females, which is unusual in a traditionally male-dominated jewellery industry. This wasn’t a conscious choice at first I was just drawn to inspirational and talented women creating jewellery and they were excited by and believed in the Glitzbox concept. I love working with designers and connecting them with new loyal customers who offer valuable feedback and potential sales opportunities. Without the founding brands who took a chance on me, Glitzbox wouldn’t exist!”

What are the challenges you face with regards to getting more women to subscribe to Glitzbox?

“I think the word “subscription” can scare people off as they feel they may get tied into something indefinitely. However, our membership can be paused or cancelled any time so it is really flexible!  The other thing is they aren’t confident with the quality of the jewellery, but generally, once people subscribe they stay for a long time as it’s a fun and convenient way to continuously refresh your jewellery box whilst supporting independent designers.”

Where do you see Glitzbox in the future?

“We have been slowly testing the model and getting to know which styles and designers work well. As we get closer to our one year anniversary I’m going back through all our data, feedback and insights and building on those. I’m really excited to be announcing soon that we are growing the support on offer to designers we work with. From working with various up and coming brands we’ve seen their frustrations and struggles in great detail – everything from creating engaging content, increasing sales and receiving constructive feedback on their designs. These are all areas I feel Glitzbox can support brands with whilst growing the subscription side of the business as well.”  


You can find more about Glitzbox on glitzbox.co.uk  and Glitzbox on Instagram


Glitzbox_Tamsin_small

Glitzbox_items_small